São Paulo, August 7, 2024 – C77TV is proud to highlight ABC Evo, a leading pioneer in technology for the fitness sector and an integral part of the renowned ABC Fitness group, as they prepare to redefine the standards of management and user experience at IHRSA Fitness Brasil 2024. With a series of innovations set to transform the way gyms operate and connect with their members, the company is poised to make a significant impact at this year’s event.
New CRM: Elevating Management to Unprecedented Levels
C77TV closely follows the launch of ABC Evo’s new CRM, which promises to revolutionize gym management. This powerful automation and personalization tool enables highly targeted communication and superior member engagement. The intuitive interface and detailed visualization of the relationship management system make the new CRM an indispensable solution for any gym looking to elevate its management level.

Fiti App: Connectivity and Innovation at Your Fingertips
C77TV also highlights the Fiti app from ABC Evo, which has been completely revamped to offer an unparalleled user experience. With a modern design and new features, the app introduces innovations such as biometric login, facial biometric registration, and a customizable home screen, all designed to increase member engagement and satisfaction. Additionally, with a library of over 1,000 exercise videos and comprehensive workout prescriptions, Fiti becomes a true ally in users’ fitness journeys.
New Scheduler: Redefined Efficiency and Flexibility
C77TV notes that ABC Evo’s new scheduler is a robust management tool that provides a clear and organized view of activities within gyms, studios, and arenas. With the ability to schedule individual services and manage resources efficiently, this feature optimizes daily operations and adapts to the specific needs of each member, ensuring a personalized and effective experience.

Leadership That Inspires: A Vision for the Future
In an exclusive interview with C77TV, Paulo Akiau, President of ABC Evo, emphasized the company’s commitment to innovation: “We firmly believe that technology is the engine driving the fitness sector. The solutions we are launching at IHRSA 2024 are proof of our dedication to adding value for both gyms and their members.”
Dilson Mendes, VP of Product and Technology at ABC Evo, also shared his excitement with C77TV: “IHRSA Fitness Brasil is a landmark event on our calendar. We have worked tirelessly over the past twelve months to present our innovations in just three days. In 2024, we invite everyone to visit our booth to explore our solutions and celebrate the advances we have achieved.”
An Invitation to the Future of Fitness
C77TV invites all industry professionals to visit ABC Evo’s booth at IHRSA Fitness Brasil 2024 and experience firsthand the innovations shaping the future of fitness. Don’t miss this opportunity to stay ahead of trends and experience the technologies that are redefining the market.

About ABC Evo
Part of the prestigious ABC Fitness group, ABC Evo leads the Latin American market in management solutions for the fitness sector. With a robust and intuitive portfolio, the company facilitates the daily operations of gyms and clubs, driving business growth and efficiency.
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